Since I've been invited to cover this year's INMA conference from a blogger's perspective, I will start with an introduction to myself: I am Helge Fahrnberger, Social Media Consultant, co-founder of Toursprung and frequent blogger at Helge.at.

I have been following and blogging the exciting contrast between traditional print publishing and online conversations in "social" media for the last five years or so, drafting ideas such as approaches to communities for newspapers back then. (Most newer blog posts on the issue are in German though.) Going through my old blog posts I can't help noticing that what Rupert Murdoch said over three years ago still isn't commonplace in the industry.

Looking forward to getting to know the state of the transition of todays newspapers today. Especially John Wilpers' afternoon talk sounds thrilling when he promises: