Horst Pirker (Styria) was just talking about possible reactions of newsmedia enterprises to the rise of the "WWW". As a speaker I experienced him more impressive, when he faced an audience of communication sciences students in Vienna about three years ago. But the contents were the same. I think it mainly was more impressive back then, BECAUSE the contents were the same.

He wants to "mirror the WWW" and make it a "MMM" (Multimedia-Multichannel-Multiplattform) - meaning that content should not be bound to channels or plattforms anymore. Back then, when I first heard that, this kind of convergence of media was a more theoretical approach.Today what Pirker spoke about is almost reality (or it should be). I hope I can catch him for a chat a little later to ask him, if his views have changed in detail over those three years.

Summing up, I guess Pirker's idea is about the same as what Ulrik Haagerup told us yesterday, when he inspiringly presented his idea of a new media house - where journalists work for all kinds of channels ('"They are Storytellers not TV/Radio/Internet-reporters"). I personally like the idea, since I enjoy experimenting with all kind of instruments. Also I am sure that this in fact is the future of journalism, even if established and older journalists will have a tough time adapting.